I build websites with soul, structure and visual identity for professionals, local businesses, hospitality and creative brands who want to stand out online.
A website shouldn't look like a template filled in a hurry. It should be the way a brand presents itself, speaks, and stays in people's minds.
I take businesses with a weak, confusing or outdated digital presence and turn them into modern, clear and visually distinctive experiences.
I work as an independent studio: one point of contact, a clear process, attention to detail, and a path that goes from idea to launch.
Every project starts from a concrete problem: a weak presence, an outdated site, unclear information, or a digital identity that needs to be stronger.
ContextTattoo studio with no digital presence, no booking system, and a need to showcase work in an organized way.
ApproachDark, mobile-first interface with a filterable portfolio and automated booking via Google Sheets.
ResultSimpler bookings and self-managed operations, with no recurring software costs.
ContextOutdated, hard-to-navigate site for an artist with a large visual body of work.
ApproachGallery-focused redesign that prioritizes the images and a smoother, more premium journey.
ResultA clearer, more distinctive experience that showcases the artist's work.
ContextHospitality business needing a strong first impression and immediate information.
ApproachMobile-first layout that showcases the brand's imagery and guides visitors to the key information.
ResultA more recognizable digital identity and information that's easier for customers to find.
ContextPub-restaurant open since 2021 with the concept "Journeys on a plate," but with no digital showcase to tell the story of its menu, Vetra craft beers and atmosphere.
ApproachCustom single-file site with a filterable menu, brand storytelling, Google Maps, local SEO with schema.org, SVG animations, and a looping video carousel with real footage from the venue.
ResultThe first online presence consistent with BARAC's identity, designed to convey the offer and atmosphere before customers even walk in.
ContextTattoo studio with no digital presence, no booking system, and a need to showcase work in an organized way.
ApproachDark, mobile-first interface with a filterable portfolio and automated booking via Google Sheets.
ResultSimpler bookings and self-managed operations, with no recurring software costs.
ContextOutdated, hard-to-navigate site for an artist with a large visual body of work.
ApproachGallery-focused redesign that prioritizes the images and a smoother, more premium journey.
ResultA clearer, more distinctive experience that showcases the artist's work.
ContextHospitality business needing a strong first impression and immediate information.
ApproachMobile-first layout that showcases the brand's imagery and guides visitors to the key information.
ResultA more recognizable digital identity and information that's easier for customers to find.
ContextPub-restaurant open since 2021 with the concept "Journeys on a plate," but with no digital showcase to tell the story of its menu, Vetra craft beers and atmosphere.
ApproachCustom single-file site with a filterable menu, brand storytelling, Google Maps, local SEO with schema.org, SVG animations, and a looping video carousel with real footage from the venue.
ResultThe first online presence consistent with BARAC's identity, designed to convey the offer and atmosphere before customers even walk in.
XEDNIV is the independent digital studio of Samuele Merga, a designer and frontend developer based in Como, Italy.
I help brands, hospitality businesses, professionals and creative ventures build a more distinctive, recognizable online presence: visual identity, content structure and custom frontend, from idea to launch. One point of contact, a clear process, attention to detail. No templates: every project starts from the client's identity.
